Commentary
Including the Health and Human Services secretary, who was seen carrying a tin of ZYN, the wellness influencers and Big Supplements are (indirectly) helping Big Tobacco sell well by yelling "biohacking" and Big Pharma fearmongering. Yet there are far better and evidence-based ways to biohack your life, including (1) ruling out medical and psychological reasons for brain fog and (2) being skeptical of any substance that's getting marketed into your algorithm, especially from said influencers who might own stock in nicotine companies (e.g., Dave Asprey, an influencer who promoted nicotine as "Mother Nature's cognitive enhancer", invested in Lucy, a nicotine pouch company).